Continuous monitoring across Google, AI search, social media, and media platforms — so reputation threats are identified and addressed before they reach critical mass.
A negative article published on a Friday. A forum thread that gains traction over a weekend. An AI search engine that summarizes your brand in damaging terms. By Monday, the narrative has already reached your potential clients. Most companies discover reputation problems too late — when the business impact is already measurable.
Search
Continuous tracking of your brand, name, and key queries across Google — including news results, featured snippets, People Also Ask, and image search.
AI Search
We track how ChatGPT, Perplexity, Google AI Overviews, and other AI systems describe and reference your brand — and correct misinformation or negative framing when it appears.
Social
Real-time monitoring of mentions, discussions, and sentiment on Facebook, Instagram, LinkedIn, Twitter/X, Reddit, and Telegram — with alert thresholds set by risk level.
Media
Continuous tracking of news articles, press coverage, and media mentions — with sentiment classification and business risk assessment for each significant mention.
Video
Tracking of video content mentioning your brand, name, or key topics — including comments, thumbnails, and video descriptions that may carry negative framing.
Response
When a threshold is crossed, you receive a structured alert with context, risk level, and recommended response actions — so you can act before damage compounds.
When someone asks ChatGPT or Perplexity about your company, they receive a synthesized answer — not a list of links. If the sources that AI systems draw from contain negative or inaccurate information, that becomes the AI's answer.
This creates a new layer of reputation risk that traditional monitoring does not address. AI systems are trained on web data, and their answers can become the first and only thing a prospect ever reads about you.
Our monitoring covers this layer specifically — and our SERM strategy is designed to influence the source content that AI systems read and cite.
Platforms we monitor